Using a TVOD Plan

In this topic, you will learn how to assign a TVOD monetization package to media content.

Introduction

Transactional Video On Demand (TVOD) is a monetization package where viewers can pay a one-time fee to either purchase or rent an OTT asset. A TVOD package can be associated with one asset or a bundle of assets, like a series or season. The viewer can be alloted a certain amount of time to view the asset, or it can be unlimited.

Unlike SVOD where viewers pay a subscription to access video content, TVOD viewers pay a fee for each piece of content they want to view.

TVOD packages give the viewers the following options for watching content:

  • Rent
  • Buy

To add content to TVOD plans, edit each asset and associate it with applicable plans. The following content types can be used with TVOD packages:

  • Movies
  • Series, Seasons, and Episodes

To learn how to create TVOD plans, see the Creating a TVOD Plan document.

Assigning plans in Beacon Studio

You can use the Beacon Studio to associate TVOD plans with media content.

These steps walk through adding a TVOD plan to a movie, but the process is similar for other asset types.

  1. Login to Beacon Studio and select a video.

    1. In the left navigation, select Media
    2. Click on the Name of a video
    Media module
  2. Select Availability and either edit or create a Rule Set.

    Edit rule set
  3. Scroll down to the Monetization section.

    1. Expand the Monetization dropdown menu and select TVOD
    2. Enter the TVOD plan name. You will have created this in Beacon Classic.

      To learn how to create TVOD plans, see the Creating a TVOD Plan document.

    TVOD plan name
  4. Click Save.

Assigning plans in Beacon Classic

You can use the Beacon Classic to associate TVOD plans with media content.

These steps walk through adding a TVOD plan to a movie, but the process is similar for other asset types.

  1. Return to Brightcove Beacon. In the top navigation, select Movies. Click the Name link for your movie.

    Movies list
  2. Click the Rights & Scheduling tab.

    Rights & Scheduling tab
  3. In the Availability Details section, click Rights Type and select Buy/Rent - TVOD.

    Rights Type
  4. Click in the Select Package input area and select one or more TVOD packages that you want associated with this movie.

    Select Package
  5. Click Update Movie.
  6. Once you associate TVOD packages with content, then you will see that content listed in the package details.

    Return to your TVOD plan.

    1. In the top navigation, select Commerce
    2. In the left navigation, select TVOD Plans
    3. click Content tab

    Here, you will see content associated with this plan.

    TVOD Content tab

How TVOD appears in the apps

The following screen shots show how TVOD implementations appear in a Brightcove OTT web app. The look is similar for other platforms.

  • TVOD options for an asset - Buy or Rent
    buy rent buttons
  • Viewer must be authenticated to complete a purchase
    viewer signin
  • Review TVOD rental
    review TVOD rental
  • Confirm payment for purchase
    purchase with credit card
  • Click More Purchase Options to see a list of available options to buy or rent
    more purchase options
  • More Purchase Options dialog
    more purchase options