Creating Social Media Publishing Destinations

In this topic you will learn how to create publishing destinations using Brightcove Social.

A publishing destination is a social media account/page that you wish to publish Beacon videos to. Before you can publish videos to social media accounts using Brightcove Social, you have to create at least one destination. Destinations can be created to publish videos to YouTube, Facebook, Twitter and LinkedIn.

Creating a YouTube destination

Create a YouTube destination when you want to publish videos to a YouTube channel. Before creating a YouTube destination, you may want to verify your YouTube account. Once you've verified your account, you will be able to upload videos longer than 15 minutes.

To create a YouTube destination, follow these steps.

  1. Open the Social Module.
  2. Click Destinations in the left navigation.
  3. Click Add Destination.
  4. Click Sign in with YouTube.
  5. You will be prompted to login to your Google account (if not already signed in). If you have multiple accounts, make sure you login to the account associated with your YouTube channel.
  6. A dialog will open requesting permission to manage your YouTube account. Check the upper right of the dialog to confirm you are using the correct Google account. If not, use the drop down to select the Google account you want to distribute videos to. Click Allow.
  7. Give the destination a unique, descriptive name. Click Add.
  8. Basic information and the destination defaults will be displayed. Click the Edit button in the Basic info section to edit the destination name. See the Setting YouTube defaults section for information on configuring default values.
  9. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination ID.

Click the Destination Name to edit the destination. Click the link in the Channel/Page column to open the YouTube channel in another browser tab.

Setting YouTube defaults

The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for YouTube destination, click on the destination name and then click Edit in the Defaults for this destination section. The following video properties can be configured:

Configuring the Post Info properties

Click on the Post Info link. The following YouTube video properties can be set:

  • Description - Options to use the Beacon short or long description or to enter a default description to use
  • Original Language Code - Used to add translated video titles and descriptions to videos; Enter a 2 letter language code and select from the list
  • YouTube Category - Content category for the video
  • Tags - Option to include, or exclude, Beacon tags
  • Include Beacon metadata as YouTube tags - Option to include the video ID and reference ID as YouTube tags
  • Additional Tags - Option to enter additional tags for videos
  • Thumbnail Source - Options to use the YouTube thumbnail, the Beacon thumbnail or to upload your own thumbnail image

Configuring the Schedule properties

Click on the Schedule link and select a schedule setting:

  • Publish immediately - To publish the video immediately
  • Use Video Cloud start date - To use the Video Cloud start date set for the video. In this case, we tell YouTube to make the video public as of the 'Scheduled Start Date' specified in Video Cloud. If that date is in the past, YouTube makes the video public immediately.

Configuring the Captions properties

Click on the Captions link and select an option:

  • Use Video Cloud captions - The Social module will attempt to distribute the captions associated with the video to YouTube. The Social module will attempt to access captions files no matter where they are. If a remote URL is used to specify the location of the caption files and the files are accessible (e.g., not geo-restricted in such a way that we can't get to them) then Social will distribute them to YouTube.
  • No captions - No captions are used

Configuring the Visibility properties

Click on the Visibility link and select a Privacy setting for the video. The following Privacy settings are available:

  • Public - Anyone can view the video
  • Unlisted - Anyone who has the link to the video can view it
  • Private - Video can only be seen by you and the users you select
  • Use YT_Privacy_Status Custom Field - Dynamically assigns the privacy setting using a custom field associated with the video. For information, see Setting the Privacy Status for a Video.

There is also a setting to Notify subscribers when video is posted to YouTube. If checked, your subscribers will see your videos in their Subscriptions feed and may receive a notification that the video was uploaded.

Configuring the License properties

Click on the License link and select a License and Rights Ownership setting for the video. The following settings are available:

  • Standard YouTube License
  • Creative Commons - Attribution

Configuring the Live properties

Click on the Live link and select the DVR setting for the video. The following settings are available:

  • Enable
  • Disable

Creating a Facebook destination

Create a Facebook destination when you want to publish videos to a Facebook page. Note that videos can only be distributed to Facebook pages, not personal profile pages. To create a Facebook destination, follow these steps.

  1. Open the Social Module.
  2. Click Destinations in the left navigation.
  3. Click Add Destination.
  4. Click Sign in with Facebook.
  5. A dialog will open requesting you to login to your Facebook account. Enter your credentials and click Log In.
  6. A dialog will open confirming what Brightcove Social is allowed to do. Edit the settings as needed and then click Done.
  7. A dialog will open confirming that Brightcove Social is linked to Facebook. Click OK.
  8. Give the destination a unique, descriptive name. If you have multiple Facebook pages, select the page to publish to using the dropdown list and then click Add.
  9. Basic information and the destination defaults will be displayed. Click Edit in the Basic info section to edit the destination name. See the Setting Facebook defaults section for information on configuring default values.
  10. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination id.

Click the destination name to edit the destination. Click the link in the Channel/Page column to open the Facebook page in another browser tab.

Setting Facebook defaults

The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for Facebook destinations, click on the destination name and then click Edit in the Defaults for this destination section. The following Facebook video properties can be configured:

Configuring the Post Info properties

Click on the Post Info link. The following Facebook video properties can be set:

  • Status Message - Options to use the Video Cloud short or long description or to enter a default description to use
  • Tags - Tags to help people discover your videos
  • Facebook Category - Content category for the video
  • Thumbnail Source - Options to use the Facebook thumbnail, the Video Cloud thumbnail or to upload your own thumbnail image

Configuring the Schedule properties

Click on the Schedule link. Select Publish immediately to publish the video immediately or select Use Video Cloud start date to use the start date set for the video. You can also Never expire posts or have Posts expire on Video Cloud end date.

Configuring the Captions properties

Click on the Captions link. Select Use Video Cloud captions to use the captions associated with the video or No captions to not use captions.

Configuring the Target properties

Click on the Target link. The following properties can be set:

  • Audience Optimization Interests - Add tags to describe the interests of people who are most likely to enjoy your post. For information, see the Facebook documentation.
  • Location Restrictions - Add countries to include or exclude from seeing the post

Configuring the Monetize properties

Click on the Monetize link. The following properties can be set:

  • Who is your business partner for posts to this destination? - Add a business partner for branded content posts. As you type, a list of matching businesses will appear. For information on Facebook branded content, see the Facebook documentation.
  • Allow business partner to boost posts

Configuring the Rights properties

Click on the Rights link. The following properties can be set:

  • Detect Matching Content - Check to enable Facebook rights management. For information, see the Facebook documentation.
  • Specify Ownership - Specify copyright ownership on video, audio, or both
  • Country Selection - Select Worldwide, Include Countries or Exclude Countries. If include or exclude is selected, then add the Location Restrictions.
  • Apply Match Rule - Select a rule. The Match Rule determines what automatic actions happen when people upload matched videos. Match Rules are managed inside of Facebook.
  • Grant Permission - Authorize certain people or Pages or Instagram accounts to have permission to post videos matching your content.

Configuring the Distribution properties

Click on the Distribution link to set where the video can be seen. The following Custom Distribution and Moderation options are available:

  • Show in News Feed - Shows video in News Feed
  • Allow Embedding - Allow video embeds on third-party sites
  • Add as Secret Video - Videos will be accessible only via a direct URL and are not searchable for people on Facebook
    • Turn off Reactions, Comments and Shares - Disallows likes and comments

Configuring the Tracking properties

Click on the Tracking link to assign a universal ID to track the video across systems. The following Universal ID options are available:

  • Leave Blank
  • Use Video ID from Beacon
  • Use Reference ID from Beacon, if present

Configuring the Live properties

Click on the Live link to configure the Facebook Live Video Settings. Enable Allow embedding to allow the video to be embedded on third-party websites.

Click on the Live link to configure the Facebook Live Video Settings. Enable Allow embedding to allow the video to be embedded on third-party websites.

Creating a Twitter destination

Create a Twitter destination when you want to publish videos to a Twitter feed. To create a Twitter destination, follow these steps.

  1. Open the Social Module.
  2. Click Destinations in the left navigation.
  3. Click Add Destination.
  4. Select Sign in with Twitter.
  5. You will be prompted to login to your Twitter account and authorize Brightcove Social to use your account. Login to the account you want to post videos to. If you are not prompted to login, you may be logged into a Twitter account. Make sure you are logged into the correct account before proceeding. Click Authorize App.
  6. Give the destination a unique, descriptive name. Click Add.
  7. Basic information and the destination defaults will be displayed. Click Edit in the Basic info section to edit the destination name. See the Setting Twitter defaults section for information on configuring default values.
  8. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination id.

Click the destination name to edit the destination. Click the link in the Channel/Page column to open the Twitter account in another browser tab.

Setting Twitter defaults

The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for Twitter destinations, click on the destination name and then click Edit in the Defaults for this destination section.

Configure the default Tweet Content:

  • Use the video's name from Video Cloud
  • Use the TW_Tweet custom field from Video Cloud
  • Set a custom default Tweet

Creating a LinkedIn destination

Create a LinkedIn destination when you want to publish videos to LinkedIn. To create a LinkedIn destination, follow these steps.

  1. Open the Social Module.
  2. Click Destinations in the left navigation.
  3. Click Add Destination.
  4. Click Sign in with LinkedIn.
  5. A dialog will open requesting you to login to your LinkedIn account. Enter your credentials and click Sign In.
  6. A dialog will open confirming what Brightcove Social is allowed to do. Click Allow.
  7. Give the destination a unique, descriptive name. If you have multiple LinkedIn organizations, select the page to publish to using the dropdown list and then click Add.
  8. Basic information and the destination defaults will be displayed. Click Edit in the Basic info section to edit the destination name. See the Setting Linkedin defaults section for information on configuring default values.
  9. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination id.

Click the destination name to edit the destination. Click the link in the Channel/Page column to open the LinkedIn page in another browser tab.

Setting LinkedIn defaults

The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for LinkedIn destinations, click on the destination name and then click Edit in the Defaults for this destination section. The following LinkedIn video properties can be configured:

Configuring the Post Info properties

Click on the Post Info link. The following LinkedIn video properties can be set:

  • Commentary - Options to use the Video Cloud short or long description or to enter a default description to use
  • Thumbnail Source - Options to use the Video Cloud thumbnail or the the LinkedIn thumbnail

Configuring the Visibility properties

Click on the Visibility link and select a Visibility setting for the video. The following settings are available:

  • PUBLIC - Anyone can view the video
  • LOGGED IN - Anyone who is logged in can view the video

Configuring the Captions properties

Click on the Captions link. Select Use Video Cloud captions to use the captions associated with the video or No captions to not use captions.

Creating an Instagram destination

Create an Instagram destination when you want to publish videos to Instagram. To create an Instagram destination, follow these steps.

  1. Open the Social Module.
  2. Click Destinations in the left navigation.
  3. Click Add Destination.
  4. Click Sign in with Instagram.
  5. A dialog will open with some steps that must be completed before you can create an Instagram destination. These steps should be completed before continuing.
  6. Click Log In.
  7. You may be prompted to login to your Facebook account. Enter your credentials and click Log In.
  8. A dialog will open confirming that you wish to continue. Click Continue.
  9. A dialog will open asking which Instagram Business Accounts you want to use with Brightcove Social. Click Next.
  10. Select the account(s) to use with Brightcove Social.
  11. Click Next.
  12. Review the permissions for Brightcove Social and then click Done.
  13. A dialog will open confirming that Brightcove Social is linked to Facebook. Click OK.
  14. Give the destination a unique, descriptive name. If you have multiple Facebook pages, select the page to publish to using the dropdown list and then click Add.
  15. Basic information and the destination defaults will be displayed. Click Edit in the Basic info section to edit the destination name. See the Setting Facebook defaults section for information on configuring default values.
  16. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination id.

Click the destination name to edit the destination. Click the link in the Channel/Page column to open the Instagram page in another browser tab.

Setting Instagram defaults

The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for Instagram destinations, click on the destination name and then click Edit in the Defaults for this destination section. The following Instagram video properties can be configured:

Configuring the Post Info properties

Click on the Post Info link. The following Instagram video properties can be set:

  • Caption - Select Use Video Cloud short description to use the short description associated with the video as the caption. Select None for no caption.

Configuring the Visibility properties

Click on the Visibility link. The following Instagram video properties can be set:

  • Share to feed - Choose whether the post will Appear in both Feed and Reels tabs or Only appear in the Reels tab
  • Comment - Choose whether comments will be Enabled or Disabled

Creating a Sprinklr destination

Creating a Sprinklr destination when you want to send videos to Sprinklr so that you can find them in your assets library inside Sprinklr and publish them to their final destinations from Sprinklr directly. To create a Sprinklr destination, you first need to create a Sprinklr app.

  1. Open the Social Module.
  2. Click Destinations in the left navigation.
  3. Click Add Destination.
  4. Click Sign in with Sprinklr.
    add sprinklr destination
  5. Fill the fields with the information you obtained when you created your Sprinklr app.
    sign in sprinklr
  6. A dialog will open requesting permission to manage your Sprinklr account. Click Submit.
    submit sprinklr
  7. LOGIN to your Sprinklr account.
    login sprinklr
  8. Accept the terms of use and the privacy policy.
    add sprinklr destination
  9. Add.
  10. Basic information and the destination defaults will be displayed.
    add sprinklr destination
  11. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination ID.

Click the Destination Name to edit the destination. Click the link in the Channel/Page column to open the Sprinklr details page in another browser tab.

Setting Sprinklr defaults

The destination default values will be used as the default video properties when sending videos to Sprinklr. To configure publishing defaults for Sprinklr destination, click on the destination name and then click Edit in the Defaults for this destination section. The following video properties can be configured:

Configuring the Post Info properties

Click on the Post Info link. The following Sprinklr video properties can be set:

  • Name - Options to use the Beacon name or to enter a default name to use.
  • Description - Options to use the Beacon short or long description or to enter a default description to use.
  • Tags - Option to include, or exclude, Beacon tags.
  • Include Beacon metadata as Sprinklr tags - Option to include the video ID and reference ID as Sprinklr tags
  • Additional Tags - Option to enter additional tags for the videos sent to Sprinklr.

Configuring the Schedule properties

Click on the Schedule link and select a schedule setting:

  • Publish immediately - To publish the video immediately
  • Use Video Cloud start date - To use the Video Cloud start date set for the video. In this case, we tell Sprinklr to make the video public as of the 'Scheduled Start Date' specified in Video Cloud. If that date is in the past, Sprinklr makes the video public immediately.
  • Never expire posts - Published videos on Sprinklr don't expire if they are expired on Beacon.
  • Posts expire on Beacon end date - We tell Sprinklr to expire the videos when 'Scheduled End Date' specified in Video Cloud. If that date is in the past, Sprinklr expires the video immediately.

Configuring the Distribution properties

Click on the Distribution link and select an option:

  • Status - Status for when the videos land on Sprinklr (Draft, Approved, Expired).
  • Restricted - Select if the videos are restricted or not by default.

Deleting a destination

To delete a destination, follow these steps:

  1. Open the Social Module.
  2. Click Destinations in the left navigation. A list of destinations will appear.
  3. Click the destination name to delete.
  4. The destination details will be displayed. Click Delete and then click Delete to confirm the deletion.

Reconnecting to a destination

Brightcove Social will display an error message if any destinations have issues.

An error icon () will be displayed next to the destination name. This can happen if the Brightcove permissions are removed from the social media account or when the credentials used when creating the destination are no longer valid. To resolve the issue:

  1. Click the destination name.
  2. Click the Reconnect link at the top of the page.
  3. You may be prompted to re-authenticate with the social media account.